Privacy policy

CalmAura Privacy Policy

Last updated: 5 August 2025

CalmAura ("we", "us", "our") operates this website and online store, including all related services, tools, and content (the "Services"). This Privacy Policy explains how we collect, use, and protect your personal information when you interact with us.

Please read this Privacy Policy carefully. By using the Services, you confirm that you understand how your information is collected, used, and shared as described below.

1. Personal Information We Collect

We may collect and process the following personal information:

  • Contact details such as name, email address, postal address, and phone number

  • Payment and transaction information

  • Account login details and preferences

  • Purchase history and cart activity

  • Messages or communications you send to us

  • Technical information such as IP address, browser type, and device identifiers

  • Website usage data, including pages viewed, time spent on the site, and links clicked

  • Marketing preferences and consent records

2. How We Collect Information

We collect information in several ways:

  • Directly from you when you create an account, make a purchase, contact us, or subscribe to emails or SMS

  • Automatically when you browse the site using cookies and similar technologies

  • From third-party services including Shopify, Klaviyo, and payment processors

  • Through cookies and plugins that track cart activity and browsing behaviour

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil orders

  • Deliver products and manage returns or exchanges

  • Provide customer support

  • Improve our website and product offerings

  • Send transactional and marketing communications by email or SMS

  • Recommend relevant products

  • Monitor cart activity and send reminders

  • Comply with legal requirements

  • Prevent fraud and protect our business

4. Email and SMS Marketing

If you subscribe to CalmAura emails or SMS messages, we may use your contact information to send updates, promotions, and content related to migraine relief and wellness. We store consent records and message engagement (such as opens or clicks) to improve our communications.

You can opt out of marketing at any time by clicking the unsubscribe link in emails or replying STOP to SMS messages.

The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.

5. Cart Tracking and SMS Abandonment Messages

CalmAura’s website uses cookies to help track items placed in your shopping cart, including when you leave the site without completing your purchase. This information may be used to send SMS cart reminder messages if you have opted in to receive them.

6. Who We Share Your Information With

We may share your information with trusted third parties only as needed to operate our Services:

  • Shopify, our ecommerce platform

  • Klaviyo, for email and SMS delivery

  • Payment gateways and fulfilment providers

  • Analytics and marketing service providers

  • Law enforcement or authorities when required by law

  • Affiliates or successors in the event of a business transfer

We do not sell your personal data.

7. Children’s Data

Our Services are not intended for individuals under 16. We do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will remove it.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request corrections to inaccurate data

  • Ask us to delete your data

  • Object to certain types of processing

  • Withdraw consent at any time

  • Request a copy of your data

To exercise any of these rights, please contact us using the details at the end of this policy.

9. Security and Data Retention

We take appropriate measures to secure your data, but no method is completely secure. We recommend avoiding unencrypted methods for sending sensitive information.

We retain your data only for as long as necessary to provide the Services and comply with legal obligations.

10. International Data Transfers

If you are based outside the United Kingdom, please be aware that your information may be transferred to and processed in other countries. We rely on standard contractual clauses and other legal safeguards where necessary to ensure adequate protection.

11. Third-Party Links

Our website may include links to other websites not operated by us. We are not responsible for the privacy practices of those sites. Please review their policies before providing any personal information.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a new "Last updated" date. We encourage you to review the policy regularly.

13. Contact Us

If you have any questions about this policy or how we use your data, you can contact us at:

📧 contact@calmaura.co.uk
📍 Felix Fortuna Limited, 20 Wenlock Road, London, N1 7GU, United Kingdom